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Eventide - October. The Village Inn
Among the most popular of Currier & Ives lithographs are the serene views of country life, as depicted in "Eventide - October. The Village Inn." As more people crowded into American cities during the last half of the nineteenth century, the idea of an idyllic life in the country was romanticized. Currier & Ives recognized the city resident's desire for a simpler life and produced many genre prints as an alternative to the chaotic urban environment. While the rural images were full of nostalgia, they also represented a more democratic approach to art. Americans, particularly the growing middle class, preferred genre subjects, images of ordinary people performing ordinary activities, rather than more elevated themes. Currier & Ives catered to the middle-class market and described their company as "the best, cheapest, and most popular firm in the democratic country," providing "colored engravings for the people."
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